Director Mehreen Jabbar believes it is politics, not the quality of Pakistani dramas, that keeps them off big streaming platforms like Netflix, Prime Video, and HBO. She shared her views during a recent talk show appearance.
According to Mehreen, the head offices of these streaming companies are based in neighbouring countries, which have much larger populations and subscriber numbers. She explained that Pakistan’s streaming market is still growing, with many people not paying for subscriptions, so companies choose to invest where it makes more financial sense for them.
Despite this, Mehreen remains hopeful. She said she expects Pakistan’s first Netflix show to release next year, which she believes could open doors for more Pakistani content internationally.
She also spoke about the government’s recent decision to remove the tax on foreign dramas, especially Turkish shows. While some in the industry worry this could bring more competition, Mehreen isn’t concerned. She pointed out that Pakistani dramas have grown so popular, especially among South Asian audiences abroad, that Turkish shows are barely talked about anymore. She added that healthy competition pushes the industry to improve.
Mehreen also addressed recent criticism about her directing pace, saying she respects differing opinions and doesn’t feel the need to respond to every critique.
She further spoke about long-standing industry issues like delayed payments and weak unions, calling for better project management. On a positive note, she said Pakistani dramas have always featured strong female characters, and today’s shows are simply returning to that tradition.
