Pakistani TikTok sensation Alishbah Anjum has officially stepped into the world of modest fashion by launching her own abaya brand, Alishbah Studio. The star, who has amassed over 19.2 million followers on TikTok, has launched her brand through her official website alishbah.co, making it easy for fans across Pakistan and beyond to shop her designs.
Born on August 11, 1998, in Faisalabad, Alishbah is widely known as the sister of Jannat Mirza, one of Pakistan’s most followed TikTok creators. Over the years, she built her own massive following through lifestyle content, fashion reels, and her signature aesthetic, making a modest fashion brand a natural next step in her career.
The brand’s collection includes a range of abaya styles, including the Feriha Kaftan Abaya, Alishbah Bow Kaftan Abaya in pink, and embroidery abayas in black, several of which have already received customer reviews, confirming the store is fully live and operational.
The launch makes Alishbah one of Pakistan’s younger TikTok influencers to successfully transition from content creation into entrepreneurship, following a growing trend of social media stars building their own fashion labels. Her brand taps into the rising demand for stylish, modern modest wear among young Pakistani women.
Fans have reacted with excitement on social media, celebrating the launch and expressing eagerness to support the homegrown brand.
