China has introduced a strict new rule for social media influencers; if you do not have a degree or professional qualification, you cannot give advice on serious topics online.
The Cyberspace Administration of China (CAC) started implementing these new regulations on October 25, requiring influencers discussing professional topics to hold formal qualifications in those fields. Content creators addressing medicine, law, education, or finance must now provide proof of expertise through degrees, certifications, or professional credentials.
Platforms most affected include Douyin, Bilibili, and Weibo, which have all been instructed to introduce verification systems for creators producing educational or professional content. Creators must also specify when their content is based on studies, reports, or includes AI-generated elements.
The rule does not affect lifestyle or entertainment creators; those who focus on fashion, food, travel, or comedy can continue as usual.
The rules grew out of mounting complaints about untrained creators dispensing medical tips, investment recommendations, and legal opinions without licenses or formal training. A study cited by regulators found nearly 30% of users surveyed had encountered deceptive or exaggerated influencer claims, particularly in health-related content.
Those who fail to comply could face serious penalties, with fines reaching up to ¥100,000 RMB (around £10,552).
While many people around the world have praised the move as a step against misinformation, critics argue it could also be used to silence voices that challenge the government, making it a rule that goes beyond just fighting fake news.
