The team behind Pakistan’s beloved novelist Umera Ahmed has spoken out against the growing trend of using artificial intelligence to recreate scenes from her books. In a statement shared on the author’s official Instagram account, the team asked readers and content creators to stop making AI-generated images and videos based on her novels.
The statement thanked fans for their continued love and support but raised concerns over the rising number of AI-generated posts showing scenes, characters, and dialogues from Ahmed’s stories. It explained that reading a novel lets every person imagine the story in their own way, and that AI-generated visuals take away from this personal experience.
The team specifically mentioned Peer-e-Kamil, one of Ahmed’s most loved novels, calling it a story with deep spiritual and emotional meaning that shouldn’t be reduced to AI-made pictures or clips. While appreciating how dedicated her fan pages are, the statement asked readers to enjoy her novels in their original written form instead.
This isn’t just a Pakistani concern. Around the world, authors and publishers have been raising similar worries about AI recreating their work without permission. Organizations like the Authors Guild and the UK’s Society of Authors have pushed for stronger protections, and well-known writers such as George R.R. Martin and John Grisham have taken legal action against AI companies.
In Pakistan too, debates around AI-generated content, from music videos to altered celebrity images, have been growing steadily in recent months.
Umera Ahmed is known for bestsellers like Peer-e-Kamil, Meri Zaat Zarra-e-Benishan, and Amarbail, many of which became hit TV dramas.
