Asad Shafi is widely recognized for his leadership role as the Chief Executive Officer of Cross Stitch, one of Pakistan’s well-known retail fashion and textile brands.
Under his leadership, the company has built a strong presence in the country’s fashion industry through clothing collections and retail expansion.
Beyond his role at Cross Stitch, Asad Shafi has remained active in multiple sectors including technology, business advocacy and public service. He is also the founder of Kiji, described as Pakistan’s first true fashion-tech brand, reflecting growing interest in combining technology with the fashion industry.
His involvement extends to industry representation and policymaking as well. He has served as a co-founder and former Vice Chairman of the Chainstore Association of Pakistan, an organisation focused on supporting Pakistan’s retail sector.
In addition, he has held a position on the Board of Directors at Lahore Electric Supply Company, contributing to governance outside the fashion business.
Asad Shafi’s educational background includes a Bachelor of Science degree from Babson College, known for entrepreneurship studies. He also earned an MSc in Finance from Bayes Business School.
His career reflects a mix of entrepreneurship, leadership and business development across different industries.
Observers say his contributions continue to shape conversations around retail, innovation and fashion-related businesses in Pakistan, while strengthening the connection between traditional industries and emerging technologies.
