Luscious Cosmetics Launches FreshLabs Korean Skincare
Luscious Cosmetics has launched FreshLabs, a joint-venture Korean skincare brand created for Pakistani consumers. The launch marks the company’s expansion from makeup into skincare after 18 years in the beauty industry, leveraging its experience in the domestic market.
With FreshLabs, the company is entering the skincare category at a time when Pakistani consumers are looking for K-beauty routines with visible results.
FreshLabs emerges from a partnership between Luscious Cosmetics and a top-tier Korean lab, combining a direct Korean supply chain and decades of K-Beauty innovation with a deep understanding of Pakistan’s climate and common skin concerns.
Created to make Korean skincare more accessible for a new generation of consumers, FreshLabs caters to those who want trending, effective skincare for skin concerns such as acne, dullness, dehydration, pigmentation, uneven texture, and a stressed skin barrier.
“With Luscious Cosmetics, we proved Pakistani makeup could compete with the world’s best brands in makeup. FreshLabs is the same concept applied to skincare — world-class Korean innovation, built for our skin concerns, climate, and price points.“
— Mehrbano Sethi, Founder and CEO, Luscious Cosmetics A New Chapter for Luscious Cosmetics
Founded in 2007, Luscious Cosmetics is one of Pakistan’s most successful beauty brands and a pioneer in the homegrown beauty ecosystem. Luscious is the only Pakistani beauty brand to have sold at Sephora Asia, Amazon, Riley Rose, Look Fantastic, Noon and major retailers worldwide.
The launch collection is built around the FreshLabs promise: Good Skin Har Din!
The range includes a Matcha Melt jelly cleanser, targeted serums for acne, glow, hydration and pigmentation, Hydrabounce water-gel moisturiser, acne dots and a 5-Minute Facial exfoliating mask.
Fresh Labs products are now available online at www.tryfreshlabs.com
